Riviele Poliana Lima da Costa
product designer | ux/ui designer
Download my CV
download cv
Summary
UX/UI Designer with 7+ years of experience designing digital products across web platforms, dashboards, internal tools, and complex user workflows. Advanced Figma user with strong expertise in high-fidelity design, prototyping, documentation, component-based systems, auto layout, variants, responsive behavior, and interaction states. Skilled at translating business requirements, user needs, and technical constraints into clear, scalable workflows and polished user interfaces. Strong collaborator in Agile environments, experienced in working closely with product owners, developers, stakeholders, and cross-functional teams to deliver usable, accessible, and implementation-ready design solutions.
Experience
Senior Product Designer
Awesomic — Remote
October 2025 – Present
- Led the redesign of StemHealth, transforming a raw MVP into a clearer and more intuitive healthcare web app by restructuring information architecture, improving the dashboard experience, and reducing the effort required for users to understand and navigate the platform
- Design web and mobile app interfaces for startups and global clients, including dashboards, web applications, landing pages, product pages, and SaaS-style product experiences
- Own end-to-end UX and UI design across projects, from discovery and user flows to wireframes, prototypes, high-fidelity designs, and developer handoff
- Conduct user research and usability-focused analysis to identify friction points and improve product clarity, flow, and user understanding
- Map user journeys, user flows, and information architecture to structure intuitive and scalable digital experiences
- Create rapid prototypes and clickable MVPs to validate design concepts and support product decisions
- Participate in product strategy discussions and help define features based on business goals, user needs, feedback, and analytics
- Iterate on designs based on behavioral insights, stakeholder feedback, and product requirements
- Use AI tools daily, including ChatGPT, Claude, Claude Design, Lovable, and Make, to accelerate ideation, prototyping, design exploration, documentation, and iteration
Lead UX/UI Designer
The Casely Group — Miami, FL
October 2023 – June 2026
- Finalized 30+ complex website designs for law firms and healthcare companies over the last 2 years, contributing to digital experiences that generated thousands of leads
- Lead end-to-end UX/UI design across websites, dashboards, landing pages, and digital product experiences from concept through final delivery
- Develop user flows, wireframes, prototypes, and high-fidelity interfaces with strong attention to hierarchy, usability, visual clarity, and scalable interaction design
- Partner closely with Product, Engineering, Marketing, and stakeholders to support launches, new initiatives, and ongoing digital enhancements
- Create interactive prototypes and motion-aware interface concepts to communicate design intent and validate product directions
- Present design concepts, rationale, trade-offs, and recommendations clearly to cross-functional teams, stakeholders, and leadership
- Contribute to and evolve cross-platform design systems, reusable components, and UI standards to improve scalability and consistency
- Collaborate with developers to ensure a seamless fit and finish between design and implementation
- Analyze UX patterns, competitive landscapes, usability issues, and performance opportunities to strengthen digital experiences
- Review release outcomes, identify learnings, and improve experiences through continuous iteration
Web Designer
V4 Company — Brazil
August 2022 – September 2023
- Designed high-converting landing pages and digital experiences for performance-driven campaigns
- Structured layouts and user flows with strong attention to hierarchy, CTA placement, messaging clarity, and responsive behavior
- Worked in a fast-paced digital environment where design decisions were closely tied to user behavior, business goals, and iteration
Education
Marketing
UNIASSELVI, Brazil
2019 – 2021
Skills
- UX/UI Design
- Product Design
- Advanced Figma
- High-Fidelity UI Design
- Prototyping
- Design Documentation
- Component-Based Design
- Auto Layout
- Variants
- Interaction States
- Responsive Design
- User Flows
- User Journeys
- Wireframing
- Information Architecture
- Workflow Design
- Complex Workflows
- Enterprise / Internal Tools Design
- Decision-Support Interfaces
- Design Systems
- Component Libraries
- Screen State Documentation
- Accessibility
- Human-Centered Design
- Agile Collaboration
- Stakeholder Communication
- Developer Handoff
- Cross-Functional Collaboration
- Usability Testing Awareness
- AI-Assisted Design Workflows
- Strong Visual and Interaction Design
Tools
- Figma
- FigJam
- Photoshop
- Illustrator
- ChatGPT
- Claude
- Claude Design
- Lovable
- Make
Languages
- English — Fluent
- Portuguese — Native
let's create something together!
© all rights reserved.
riviele poliana
Riviele Poliana Lima da Costa
product designer | ux/ui designer
Download my CV
download cv
Summary
UX/UI Designer with 7+ years of experience designing digital products across web platforms, dashboards, internal tools, and complex user workflows. Advanced Figma user with strong expertise in high-fidelity design, prototyping, documentation, component-based systems, auto layout, variants, responsive behavior, and interaction states. Skilled at translating business requirements, user needs, and technical constraints into clear, scalable workflows and polished user interfaces. Strong collaborator in Agile environments, experienced in working closely with product owners, developers, stakeholders, and cross-functional teams to deliver usable, accessible, and implementation-ready design solutions.
Experience
Senior Product Designer
Awesomic — Remote
October 2025 – Present
- Led the redesign of StemHealth, transforming a raw MVP into a clearer and more intuitive healthcare web app by restructuring information architecture, improving the dashboard experience, and reducing the effort required for users to understand and navigate the platform
- Design web and mobile app interfaces for startups and global clients, including dashboards, web applications, landing pages, product pages, and SaaS-style product experiences
- Own end-to-end UX and UI design across projects, from discovery and user flows to wireframes, prototypes, high-fidelity designs, and developer handoff
- Conduct user research and usability-focused analysis to identify friction points and improve product clarity, flow, and user understanding
- Map user journeys, user flows, and information architecture to structure intuitive and scalable digital experiences
- Create rapid prototypes and clickable MVPs to validate design concepts and support product decisions
- Participate in product strategy discussions and help define features based on business goals, user needs, feedback, and analytics
- Iterate on designs based on behavioral insights, stakeholder feedback, and product requirements
- Use AI tools daily, including ChatGPT, Claude, Claude Design, Lovable, and Make, to accelerate ideation, prototyping, design exploration, documentation, and iteration
Lead UX/UI Designer
The Casely Group — Miami, FL
October 2023 – June 2026
- Finalized 30+ complex website designs for law firms and healthcare companies over the last 2 years, contributing to digital experiences that generated thousands of leads
- Lead end-to-end UX/UI design across websites, dashboards, landing pages, and digital product experiences from concept through final delivery
- Develop user flows, wireframes, prototypes, and high-fidelity interfaces with strong attention to hierarchy, usability, visual clarity, and scalable interaction design
- Partner closely with Product, Engineering, Marketing, and stakeholders to support launches, new initiatives, and ongoing digital enhancements
- Create interactive prototypes and motion-aware interface concepts to communicate design intent and validate product directions
- Present design concepts, rationale, trade-offs, and recommendations clearly to cross-functional teams, stakeholders, and leadership
- Contribute to and evolve cross-platform design systems, reusable components, and UI standards to improve scalability and consistency
- Collaborate with developers to ensure a seamless fit and finish between design and implementation
- Analyze UX patterns, competitive landscapes, usability issues, and performance opportunities to strengthen digital experiences
- Review release outcomes, identify learnings, and improve experiences through continuous iteration
Web Designer
V4 Company — Brazil
August 2022 – September 2023
- Designed high-converting landing pages and digital experiences for performance-driven campaigns
- Structured layouts and user flows with strong attention to hierarchy, CTA placement, messaging clarity, and responsive behavior
- Worked in a fast-paced digital environment where design decisions were closely tied to user behavior, business goals, and iteration
Education
Marketing
UNIASSELVI, Brazil
2019 – 2021
Skills
- UX/UI Design
- Product Design
- Advanced Figma
- High-Fidelity UI Design
- Prototyping
- Design Documentation
- Component-Based Design
- Auto Layout
- Variants
- Interaction States
- Responsive Design
- User Flows
- User Journeys
- Wireframing
- Information Architecture
- Workflow Design
- Complex Workflows
- Enterprise / Internal Tools Design
- Decision-Support Interfaces
- Design Systems
- Component Libraries
- Screen State Documentation
- Accessibility
- Human-Centered Design
- Agile Collaboration
- Stakeholder Communication
- Developer Handoff
- Cross-Functional Collaboration
- Usability Testing Awareness
- AI-Assisted Design Workflows
- Strong Visual and Interaction Design
Tools
- Figma
- FigJam
- Photoshop
- Illustrator
- ChatGPT
- Claude
- Claude Design
- Lovable
- Make
Languages
- English — Fluent
- Portuguese — Native
let's create something together!
© all rights reserved.
riviele poliana
Riviele Poliana Lima da Costa
product designer | ux/ui designer
Download my CV
download cv
Summary
UX/UI Designer with 7+ years of experience designing digital products across web platforms, dashboards, internal tools, and complex user workflows. Advanced Figma user with strong expertise in high-fidelity design, prototyping, documentation, component-based systems, auto layout, variants, responsive behavior, and interaction states. Skilled at translating business requirements, user needs, and technical constraints into clear, scalable workflows and polished user interfaces. Strong collaborator in Agile environments, experienced in working closely with product owners, developers, stakeholders, and cross-functional teams to deliver usable, accessible, and implementation-ready design solutions.
Experience
Senior Product Designer
Awesomic — Remote
October 2025 – Present
- Led the redesign of StemHealth, transforming a raw MVP into a clearer and more intuitive healthcare web app by restructuring information architecture, improving the dashboard experience, and reducing the effort required for users to understand and navigate the platform
- Design web and mobile app interfaces for startups and global clients, including dashboards, web applications, landing pages, product pages, and SaaS-style product experiences
- Own end-to-end UX and UI design across projects, from discovery and user flows to wireframes, prototypes, high-fidelity designs, and developer handoff
- Conduct user research and usability-focused analysis to identify friction points and improve product clarity, flow, and user understanding
- Map user journeys, user flows, and information architecture to structure intuitive and scalable digital experiences
- Create rapid prototypes and clickable MVPs to validate design concepts and support product decisions
- Participate in product strategy discussions and help define features based on business goals, user needs, feedback, and analytics
- Iterate on designs based on behavioral insights, stakeholder feedback, and product requirements
- Use AI tools daily, including ChatGPT, Claude, Claude Design, Lovable, and Make, to accelerate ideation, prototyping, design exploration, documentation, and iteration
Lead UX/UI Designer
The Casely Group — Miami, FL
October 2023 – June 2026
- Finalized 30+ complex website designs for law firms and healthcare companies over the last 2 years, contributing to digital experiences that generated thousands of leads
- Lead end-to-end UX/UI design across websites, dashboards, landing pages, and digital product experiences from concept through final delivery
- Develop user flows, wireframes, prototypes, and high-fidelity interfaces with strong attention to hierarchy, usability, visual clarity, and scalable interaction design
- Partner closely with Product, Engineering, Marketing, and stakeholders to support launches, new initiatives, and ongoing digital enhancements
- Create interactive prototypes and motion-aware interface concepts to communicate design intent and validate product directions
- Present design concepts, rationale, trade-offs, and recommendations clearly to cross-functional teams, stakeholders, and leadership
- Contribute to and evolve cross-platform design systems, reusable components, and UI standards to improve scalability and consistency
- Collaborate with developers to ensure a seamless fit and finish between design and implementation
- Analyze UX patterns, competitive landscapes, usability issues, and performance opportunities to strengthen digital experiences
- Review release outcomes, identify learnings, and improve experiences through continuous iteration
Web Designer
V4 Company — Brazil
August 2022 – September 2023
- Designed high-converting landing pages and digital experiences for performance-driven campaigns
- Structured layouts and user flows with strong attention to hierarchy, CTA placement, messaging clarity, and responsive behavior
- Worked in a fast-paced digital environment where design decisions were closely tied to user behavior, business goals, and iteration
Education
Marketing
UNIASSELVI, Brazil
2019 – 2021
Skills
- UX/UI Design
- Product Design
- Advanced Figma
- High-Fidelity UI Design
- Prototyping
- Design Documentation
- Component-Based Design
- Auto Layout
- Variants
- Interaction States
- Responsive Design
- User Flows
- User Journeys
- Wireframing
- Information Architecture
- Workflow Design
- Complex Workflows
- Enterprise / Internal Tools Design
- Decision-Support Interfaces
- Design Systems
- Component Libraries
- Screen State Documentation
- Accessibility
- Human-Centered Design
- Agile Collaboration
- Stakeholder Communication
- Developer Handoff
- Cross-Functional Collaboration
- Usability Testing Awareness
- AI-Assisted Design Workflows
- Strong Visual and Interaction Design
Tools
- Figma
- FigJam
- Photoshop
- Illustrator
- ChatGPT
- Claude
- Claude Design
- Lovable
- Make
Languages
- English — Fluent
- Portuguese — Native